KDE has just been re-branded from just a Desktop Environment to a Community. In Fact, I would say that It has just been publicly stated, and that we, all the members of the KDE community, already knew that this was more, much, much more than just applications.
So, to my eyes, and seeing the lack of response on the PlanetKDE (which either tells us that they agree or that they are shocked :), I assume that for most of the already-members' eyes; what just happened is that we left a self imposed limit behind. We are letting the world know that we are part of a community for the people. Applications count (I can't go back to Windows, everything seem so limited now), but we mostly want to be part of it for the people.